you're posting regularly, blogging and doing all the things but all your work isn't leading to clients booked. You feel like you're just wasting your time.
nothing seems to be sticking. You blame it on the algorithm cause what else could it be? Low to no engagement leading you to feeling disconnected and discouraged.
you have created 200 content calendars and you stick to it for a total of two days. Let's create a strategy that you can actually manage that is little work but high impact!
is being effortlessly released with each session and each day you feel more and more like you are creating the work that feeds your soul and makes magic appear each time you review a gallery of edited images.
Now, where do you go from here? How do you keep clients coming so you can continue to create the work that sets your heart on fire for photography? The answer is one simple word with hundreds of definitions, strategies, methods and options…
Marketing your business doesn’t have to be scary or daunting yet it is the one area that most photographers fall short in.
Marketing is an essential part of running a successful business. You can be the most talented and inspired photographer out there but if you’re falling short in your marketing strategies, soon the business will dwindle and the client inquiries will start to fade away. Marketing is so much more than posting on Instagram (who's guilty of this?!) and it requires a well thought out strategy.
Most photographers new and experienced rely heavily ( often only) on Instagram and Facebook to bring them new leads. They have no idea how traffic gets to their website, how to optimize it, what to do if their accounts are taken down, how to use Pinterest other than for finding the latest sourdough recipe.
And that part is coming quick, but not before we hint at the epiphany that you had. The realization you came to.
We don't just teach you individual marketing platforms, we help you understand how to connect the dots so they all flow seamlessly. Less work, more success!
We help you understand your audience and how to serve them
We teach you how to create an actual strategy for your business and will do it together during our guided calls!
We teach you how to read the numbers so you know whether what you're doing is working or not.
In this module, we work through figuring out exactly who your ideal client is and how to serve them. Your business has a personality, did you know that? Let’s uncover your brand personality and figure out exactly who your brand's BFF is. Stop shouting at the masses and learn how to gently sell to your following without coming off as a cheesy salesperson.
Figure out exactly what should go on each page of your website so that you’re always attracting your ideal client. We all blog, it's most likely part of your workflow already but did you know that with a few tweaks to your blogging, it can be a driving force for all of your marketing strategies. We will talk about that mysterious acronym SEO and go over the do’s and don’ts on how to optimize your website.
Facebook is still the number one social media platform but are you using it as a way to get more clients or just get more virtual friends? Let's walk through Facebook pages, Facebook groups and Facebook ads together.
Learn how to prepare your Pinterest profile for business. We aren’t just talking about switching your profile from personal to business (although we do go through that too) we are talking about learning how to rearrange your boards and pins for the most views, learning how to title your pins, create descriptions that are keyword rich and SEO happy. We will walk you through how to get your website ready for your Pinterest strategy, how to create graphics that get you repinned and we will walk you through our fav tools for automating Pinterest so it works while you sleep.
Yep, the algorithms are not in our favor but we will walk you through how to create authentic engagement (an IG story challenge might go down!) Learn how to plan your entire month's content in one day and put your IG account on auto pilot. We will walk you through how to find the most ideal hashtags to use, how to prevent getting shadowbanned, what to say to your audience and when you should be saying it. How to curate a grid and profile so that it is clear, on brand, cohesive and makes the right first impression.
LET'S BREAK it DOWN
You’ve heard that you need an email list but the thought of getting started is daunting. We will walk you through picking an email marketing platform, creating your first freebie, setting up a welcome series that is on automatic and nurtures your clients from the moment they ‘knock on your door’. We will give you the framework for using all of your social media platforms to grow your email list.
-Christy Renee Vatter
-Lisa Beaton DiGeso
I have built a career out of photographing beautiful people and in the process I have found that nothing lights me up more than sharing the knowledge that I have learned over the last decade. From sharing my marketing strategies, the tools that I use to automate my business all the way to my editing tips- I want nothing more than to see you succeed.
Everyone has a different version of success but for me, freedom and flexibility is the most important thing to me. I want to help you find the same freedom in your life, whether it's to spend more time with your kids or have the space to slow down and tap into your full creative potential.
After running her own wedding photography business, Noella saw many photographers struggle with the business & marketing side of the industry and decided to pour her heart into education and coaching.
Noella works with seasoned photographers that are ready to scale their business, create passive income, and more flexibility and freedom in their career.
Noella & Twyla have years of experience working together and joined forces to create a course that can make a difference.
When not at her desk, she is a self proclaimed homesteader, living on acreage and spending most of her time with her chickens, garden or baking up a storm.
learn how to read the analytics and pivot if needed.
Building a marketing system that runs on automation
Attracting your dream clients and working on projects that light you up.
Understanding how marketing platforms all work together seamlessly.
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
This course isn't full of theory, fluff or general advice. It is action based with real steps to follow.
We follow all our advice up with templates and worksheets that will actually help move you forward.
Once purchased, this course is yours to take your time going through. It is self paced, online and easy to use!
If DIY isn't your jam- join us weekly for group coaching calls!
We hold nothing back! We give you all our tools, suggestions, pros and cons and full list of every program we use.
An insane amount of bonuses that will help round your tool belt out even more!
March 6: getting to know your ideal client, why & purpose
March 13:creating brand consistency?
March 20:serving over selling while still making a profit?
March 27: web audits and making sure your messaging is clear
April 3: blogging, keywords & SEO
April 10:Planning Content that Feels Authentic on Social Media
April 17: Review week
April 24: Building your email list with ease
May 1: Embedding form
May 8: Pinterest Clean Up
may 15: Pinterest Strategy
May 22: Automating uour marketing strategy
12 Weeks of Guided Support
The investment doesn’t seem like too much when you think about all the new clients that you will book once you apply your new marketing strategy. If you implement all of our strategies and you book just one or two new clients, it was completely worth it and we can bet that once you put everything into action, you will be getting far more than 1 or 2 new clients.
Keep your brand organized and on track!
Plan dream shoots to attract dream clients!
Please stop picking random hashtags.
Finding Your Voice, a guide and workbook
The Content Planning Calendar download that we use to map out our marketing strategies
FREE Instagram Highlight Icons, Pin it Graphics, Pinterest Graphic Templates, and Brand Identity Template.
Comprehensive list of blog topics made for photographers with your ideal client in mind.
Planning a styled shoot? We got you covered with our styled session planning guide, property and model releases as well as a vendor collaboration canned email.
7 Secrets to copy that doesn't suck, is a mini course that goes over our seven strategies to writing copy for your blogs and newsletters that your community actually WANTS to read!
DEVELOP IMPACTFUL COPY YOUR COMMUNITY WILL ACTUALLY READ
You will be a part of our Slack Channel with daily check in's and weekly calls!
Exclusive discounts to save you money from all of my most loved apps and programs that help us run our business.
I leave no stone unturned. You will learn literally everything to do with marketing.
Get feedback, encouragement and coaching from previous and current students
The course is delivered online. There is a lot of content so take your time and don’t rush it. The course has video content, reading material and worksheets included. ON TOP OF WEEKLY GROUP COACHING CALLS!
Of course, we have two options for you! You can pay in full or in 3 payments.
We get it- investing money in a course is scary stuff but think about it like investing in YOURSELF. Plus, if this course gets you only one or two more clients, it's paid off!
All calls will be 1-1.5 hours long and we expect an hour of homework per week.
If you spend 10 days going through the course, watching the first live call and taking action but still don’t see results, we will gladly give you a refund. No risks here!
Navigate the Wild cohorts open two times per year. If you’re looking to make the leap, it’s now or in the new year! The next cohort begins on March 6th and is currently open.
NTW is a 12 week guided program with weekly calls. Live calls will be uploaded and available for the 12 weeks. During the 12 week program you will also be given unlimited Slack access.
A cashflow friendly payment plan
Save $1500 when you pay in full
private facebook group full of other photographers on the same journey as you
weekly live calls with twyla & noella
lifetime access to the course that you can work through at your own pace.
Over 24 worksheets, templates and guides included to help walk you through creating a kick butt marketing strategy!
unlimited slack support for 12 weeks with 24 hour turn around time.